Get your Business into the Mainstream — Crossing the Chasm
Published in
7 min readMay 28, 2020
Marketing and Selling High-Tech Products to Mainstream Customers
Who this book is intended for?
If you have dreamed of building a business or you’re curious about it, whether you’re 16 or 60 years old. If you’re a business consultant, manager, or executive. Even, if you’re struggling to explain in two sentences what you do for a living.